Ikea, the famous Swedish store, now merchandising cooking recipes with « Cook This Page ». But these are not like any other! To cook the dishes proposed, you must set the page down, place the matching ingredients on the drawings on the page, fold and put it in the oven! The drawings are printed on a baking paper, so no worries!
The marketing operation was devised by the agency Leo Burnett Toronto to promote the famous cuisines of the brand. As of this time, they are only available only in few Ikea stores in Canada. They have been so popular, that all the « Cook This Page » recipes were out of stock in just a few hours!